About Us

Life is too short not to make something Güd out of it. The Güd Lifer offers the highest quality streetwear and activewear; we provide you with the attire so you can tackle life while feeling your best. Our website is destined to help you easily navigate our apparel and find the outfit which most inspires you.

The brand was designed with love, as a way to honor the late husband of the founder, Lindsay Edouard who tragically passed away at the young age of 33 of a heart attack. The clothing adorns inspirational quotes about life, meant to remind how frail our existence is. Make the best out of today, wearing clothes that make you stand out and inspire.

Special thanks to Xavier Barthelemy for believing in The Güd Lifer. 

Life is short. Live it Güd!